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I have just returned from a fragrant, pungent and occasionally odiferous trip to the Netherlands. Having recently started helping out at AromaPrime, creators of themed smells for the likes of Alton Towers, I was eager to sniff out new and imaginative ways to tell stories using scent. Efteling First on my itinerary was Efteling, famed for its detailed fantasy world. This theme park truly understands the potential in using smell for storytelling like few others. Even with my own expertise in themed aroma, one of the ways Efteling employ it was particularly unexpected to me! Rides and Dioramas Dark rides are all about atmosphere, so it’s no surprise that Efteling hits you with aroma the moment